PPG Industries, Inc. is one of the largest coating manufacturers in the world. Founded in 1883 as the Pittsburgh Plate Glass Company, PPG has expanded to manufacture paints, stains, and glass for many different architectural, automotive, aerospace, nautical, and other uses. They are 232nd in the Fortune 500, which ranks US companies by revenue, with revenues around $18 billion and a market cap around $30 billion.
Since its founding, PPG has remained in Pittsburgh. In the 1980s, they initiated construction of the famous PPG Place, a six building complex where they are the anchor tenant. One PPG Place, pictured below, is a hallmark of the Pittsburgh skyline and the third tallest building in the city.
PPG and the independent channel
As I’m sure many readers know, PPG sells its architectural paint through a variety of channels: their own corporate-owned stores, the big box stores, and independent retailers.
For the independent channel, PPG—like many manufacturers—offers a co-op program. Traditionally, co-op programs allow retailers to split the cost of certain advertising with manufacturers.
PPG co-op dollars cover Rundoo
PPG takes this one step further and allows retailers to use their funds for a broader set of activities than just advertising. These could be branded T-Shirts, tint machines, or now…Rundoo! 🎉
PPG’s belief is that if the independent dealer grows, they will sell more PPG product. Over the last month, we worked with PPG to showcase how Rundoo has helped clients grow sales, and we’ve built an integration such that purchase orders submitted through Rundoo are automatically processed into PPG’s order system.
What next?
If you have any questions, PPG recommends you reach out to your sales rep.